Tuesday, 24 June 2014

BBC Good Food Bakes and Cakes Show launches campaign to find London’s Best Bakery 2014



The BBC Good Food Bakes and Cakes Show team have launched a campaign to find and crown London’s 'Best'Bakery' 2014 and are asking the public along with a panel of expert judges to choose the winner. 

Coinciding with the launch of the first BBC Good Food Bakes and Cakes Show, and in conjunction with BBC Good Food Bakes and Cakes Magazine, the show team are scouring London to find the very best bakeries. Combining public voting, mystery shopping and a panel of expert judges the show will crown one exceptional bakery as London’s best.

Katy Truss, artisan food expert, who is managing the competition on behalf of the BBC Good Food Bakes and Cakes Show says about the campaign…

“London is full of amazing bakeries, and with ‘real bread’ and artisan producers more popular than ever, I'm sure that with the help of London’s food lovers we’ll uncover some real gems. It’s a fabulous way of giving recognition to those going the extra mile, mindfully sourcing their ingredients, engaging with their community, and above all selling high quality bakes and cakes.”

Nominations from the general public, customers, suppliers and the bakeries themselves will be taken on the show website (www.bbcgoodfoodbakesandcakesshow.com). Public voting will then take place online, resulting in a shortlist of the 10 most popular bakeries. This shortlist will be mystery shopped by a panel of baking bloggers and visited and reviewed by experts and the show team. Judges will then agree on the final three bakeries, and the winner will be announced and presented with their trophy at the show.

Judges will include:

• Helen Barker-Benfield - BBC Good Food Bakes and Cakes Editor
• Tim Kinnaird – MasterChef UK Finalist and chef owner of the award winning Macarons and More
• Katy Truss - Fabulous Food Finds
• Members of the BBC Good Food editorial team
• Members of the BBC Good Food Bakes and Cakes Show team  

The BBC Good Food Bakes and Cakes Show team will also consult an advisory panel which will include experts such as Chris Young of The Real Bread Campaign.

Judging Criteria
Bakeries will be judged on the following aspects of their business:

• Customer Service
• Community Involvement and Interaction
• Quality and Range of Produce
• Location and Accessibility
• Atmosphere, Layout and Shopping Experience
• Ingredients – Quality and Sourcing Policy

Nominations can be made at www.bbcgoodfoodbakesandcakesshow.com